Content
Muhi's pipeline: brain dump → drafts in brand voice → review → post. Persona pre-test gates the Review column.
Idea2
Educational
What a no-show really costs a salon
Hook: 5 no-shows/week ≈ one stylist's day. Use Ayla's math.
From insight: Creative fatigue on “Salon owners lookalike”
Announcement
SMS reminders are coming — clinic edition
Waitlist angle; pairs with the churn-signal insight.
From insight: Churn signal: clinics keep asking for SMS reminders
Drafting1
Product intro
Before/after: a week in Planvo's calendar
6 slides drafted from brain dump; needs slide 3 rewrite.
Review1
Educational
81
The no-show cost calculator
2 generations · v2 selected
Approved1
Product intro
76
Okan's 3 barbershops, one calendar
Scheduled Mon Aug 10, 12:00
Posted1
Weekly recap
72
Week 31 at Planvo — honest recap
Posted Aug 3 · +9 followers, 3 trials
Instagram · carousel — more channels arrive with the real product.